Except for the occasional cosmetic change to its homepage that might give longtime users pause, Google Search evolves without much notice. While Google says that Search is updated thousands of times a year to improve its results and user experience, those updates are invisible to the millions of requesters making billions of search requests a day in 150 languages.
We asked Google to give us some insights into what some of those changes are and how they’re implemented, and, as we enter the holiday season, we got curious and asked questions about Google Ads and Google Shopping as well. Here is what some of Google’s brain trust told us about the ways that Search and these other services continue to evolve out of sight.
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https://www.wired.com/story/google-search-shopping-ads-malware-trends/