The most expensive three letters in technology are p-r-o. Whenever a company releases a product with that trio attached to its name, your wallet is going to take a beating. Case in point is Meta’s newly announced Quest Pro VR headset. It costs $1,500, a jump of more than a grand over the previous model, the Quest 2. While the Pro device uses recent breakthroughs from Meta’s research lab to considerably improve on its previous model, the stunning price differential defies the conventional approach to winning over an audience for cutting-edge but unproven technology—making it more affordable over time. Eight years after buying the VR startup Oculus and proclaiming digital reality the next step in computing, Mark Zuckerberg is still talking about selling devices to early adopters, with the idea that its features will eventually trickle down to more affordable gear. For, uh, amateurs.